The Story of Sugar Creek Brewing Company’s Logo
Sugar Creek Brewing Company is dedicated to brewing high quality ales in a style and commitment representative of Belgian Trappist monks.
Why Does Sugar Creek Brew Belgian Style Beer?
Belgian style beers are famous for their deep complexity and unique flavors which deliver an unsurpassable drinking experience. These qualities of Belgian style beer, secure them a spot in almost every beer connoisseursâ top 10 âbest beersâ list.
For most people, the chance at brewing the best beer would be an attractive enough reason to commit to brewing Belgian Style beers, but what really caught the attention of Sugar Creek Brewingâs team was the way Belgian brewers accomplished brewing such great beers â by breaking the rules.
What Do You Mean By #BreakTheRules?
Historically, both German and British brewers have been constrained by legislation or tradition.Â Most people are familiar with the German Reinheitsgebot law which restricted brewing ingredients to only barley, hops, water and yeast.Â The history and evolution of Belgian beer styles was not influenced by such restrictions.Â Belgian brewers did things which are thought to be âcrazyâ or out-there in the beer industry during that time.Â Â The Belgians used ingredients considered taboo by other brewers such as aged hops, fruit or spices, and generation after generation they used and kept the yeast cultures which produced the best flavors, even if that meant more difficultly during the brewing process.
This practice of breaking the rules in pursuit of something great, has created some of the most complex and interesting beers in the world. Â Belgian brewers have dedicated themselves to breaking the rules, they create beers based on a visualization of a particular taste, texture and aroma, and commit to the process of creating that beer. Â This has producedÂ a variety of beers Â within the style, ranging from light to opaque, deliveringÂ anÂ orchard of sweet fruit flavors orÂ a mouth-puckering acidity.
We fell in love with Belgian style beers because thereâs room to break the rules and create a complex and magical experience for craft beer drinkers to discover.
People Who #BreakTheRules
Arnold Schwarzenegger is one of our favorite examples of people who have embodied #BreakTheRules.Â If you havenât watched Arnoldâs video on his six rules for success, check out the video below and pay attention to number two.
âBreak the rules, not the law, but break the rules. It is impossible to be a maverick or a true original if youâre too well behaved and donât want to break the rules. You have to think outside the box. Thatâs what I believe. After all, what is the point of being on this earth if all you want to do is be liked by everyone and avoid trouble?âÂ Â – Arnold Schwarzenegger
Following the rules leads to more of the same, boring stuff and that’s why we invite you to #BreakTheRules with us.
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